Our Story

Safar means “journey” — and that’s exactly how this all began. I started Safar with a simple mission: to support new moms, growing families, and mindful snackers through clean, traditional, and nourishing foods. What began with a single jar of homemade panjiri has grown into a collection of wholesome delights that bring health and heritage together — one bite at a time. Every ladoo, every roasted makhana, and every blend of panjiri is made with love, intention, and clean ingredients you can pronounce. No shortcuts. No preservatives. Just centuries-old wisdom, reimagined for today’s world. Safar is more than a brand. It’s comfort. It’s nourishment. It’s the taste of home — whether you’re a new mom healing, a busy student, or someone craving a meaningful snack. Thank you for letting Safar be a part of your journey. Here’s to better bites, deeper roots, and delicious traditions. — Sarah Founder, Safar